Designed To Care. Built To Perform.
We help organisations reward, engage and retain the people who matter most — employees, customers, and channel partners.
Our Story.
2017
Started With a Simple Idea
Lifafa was born to digitise wedding gifting — making it easier, more meaningful, and more measurable.
2019
Built The Gift Card Platform
We pivoted to a full gift card issuance platform, building the catalogue and infrastructure that powers Rewards Store today.
2020+
Became An Enterprise SaaS
We expanded into employee, channel, and customer engagement — adding WorkPerx, PartnerPerx, Magic Link, SmartScan and QRStack.
Today
Trusted Across India
80+ corporate customers. 200K+ active users. Three offices across NCR, Mumbai and Bengaluru. One platform for every audience that matters.
Designed To Care
We think first about the person receiving the reward — and what would actually make them feel valued.
Built To Perform
Beautiful design only matters when it works — at scale, in tier 2 cities, on slow networks, under load.
India-Built, India-Ready
Designed for India's distribution networks, language realities, and regulatory environment from day one.