Question 1

What is PartnerPerx?

Accepted Answer

PartnerPerx is Lifafa's channel engagement and incentive platform for businesses working with distributors, dealers, retailers, field teams and other channel partners. It helps organisations digitise activities such as partner onboarding, channel mapping, incentive programmes, tier-based rewards, order-related processes and programme reporting. The objective is to give businesses greater visibility into their distribution network while giving channel partners clearer targets, rewards and programme experiences.

Question 2

What is a channel incentive platform?

Accepted Answer

A channel incentive platform helps businesses manage incentive and loyalty programmes for the external partners who help sell or distribute their products. These partners may include distributors, dealers, retailers, wholesalers, agents, contractors or field representatives. Instead of calculating incentives manually through spreadsheets and multiple teams, a platform such as PartnerPerx can help organise partner registration, programme rules, performance tracking, rewards and reporting within one system.

Question 3

Can PartnerPerx be used for dealer and distributor incentive programmes?

Accepted Answer

Yes. PartnerPerx can be used to create and manage incentive programmes for dealers, distributors, retailers and other members of a distribution network. Businesses can structure programmes around targets, tiers, campaigns or other defined performance criteria. Partners can see clearer programme information and rewards, while the organisation gets better visibility into programme activity across different regions, partner levels or product categories.

Question 4

How does PartnerPerx help businesses understand their distribution network?

Accepted Answer

PartnerPerx supports channel mapping so organisations can create visibility across different layers of their sales and distribution ecosystem. For example, relationships between distributors, wholesalers, retailers and other participants can be mapped within the programme. This is useful for organisations where channel information is otherwise spread across sales teams, spreadsheets and regional databases. Better channel visibility can also help businesses understand programme participation and performance more clearly.

Question 5

Does PartnerPerx support QR-based programmes and track-and-trace?

Accepted Answer

Yes. PartnerPerx includes QR-based track-and-trace capabilities that can be used in suitable channel programmes. QR-based workflows can help connect physical products or transactions with digital programme activity and can support use cases such as product tracking, incentive validation and reducing programme misuse. The exact implementation depends on the business, product journey and distribution model, so the programme should be configured around the organisation's actual channel process.

Question 6

Which businesses are best suited for PartnerPerx?

Accepted Answer

PartnerPerx is particularly relevant for businesses that sell through a multi-layer distribution or partner network. This can include FMCG companies, manufacturers, agricultural input businesses, insurance companies, building material brands and other businesses working through dealers, retailers, agents, contractors or distributors. It is especially useful when incentive calculations, partner data or programme reporting currently depend heavily on manual processes.

India's Channel & Partner Engagement Platform for Smarter Growth

More Than a Channel Platform. A Channel Advantage.

Turn Your Distribution Channel Into a Connected Network

Engage Every Layer of Your Channel

Partner Onboarding & Engagement

From Order to Payout, Bring the Process Online

Product to POS.
Intelligence at Every Touchpoint

Turn Every Product Scan Into an Engagement Opportunity.

Visibility That Drives Better Decisions

Frequently Asked Questions.

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